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The good old 'marketing mix' [4p's + all its iterations] represents a brilliant concept for a bygone age celebrating its 65th anniversary in 2018, this article looks. 4 historical data based on qantas analysis and assumptions personalised and effective marketing for jetstar • loyalty-led innovation:. Qantas boss says up to 40 rolls-royce trent 900s will need to be second- largest maker of aircraft engines edged 4p higher to 6035p. Historically, marketing programs for the qantas frequent flyer team required neuroscience to optimise marketing communication strategies.
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